The process of understanding how users interact with your website or application — through data analysis.
It combines behavioral analytics, user journey tracking, and conversion analysis to reveal what happens after someone lands on your site.

By examining key metrics like engagement rates, event triggers, navigation paths, and drop-off points, we can identify patterns in how users experience your product. This includes understanding which features or pages attract attention, where friction occurs, and what influences conversion or abandonment.

In practice, this means connecting data from platforms like Google Analytics 4, BigQuery, or other analytics tools to visualize how people use your product — and why they behave the way they do.

Product is your website or mobile app

Analytics is the science and art of gaining knowledge

Every business wants to grow, but growth doesn’t happen by chance — it happens by understanding what works and what doesn’t.

Product analysis gives you that understanding. It shows how real people experience your website or app, what draws them in, and where they lose interest. Without that clarity, every design change, feature update, or marketing decision is just a guess.

By uncovering how users actually behave — not how you think they behave — you can make smarter decisions that improve experience, remove friction, and increase conversions. It’s about building products that don’t just look good, but work better for the people using them.

What is it?

Why it matters?

Why you should do it

Because your product isn’t just a collection of pages, it’s where customers make decisions. And if you don’t know what’s working (and what isn’t), you’re leaving growth to chance and guesswork.

Imagine knowing that a small layout tweak on your checkout page could increase conversions by 10%, or that your most popular feature is buried two clicks too deep — that’s the kind of clarity Product Analysis brings.

It’s not just about measuring behavior — it’s about understanding it, and using that understanding to build smoother journeys, happier users, and better results.

The focus is on key areas such as:

User behavior tracking: Understand how visitors move through your site or app.

Conversion funnel analysis: Identify drop-off points and optimization opportunities.

Engagement insights: Discover the most used features and most visited pages.

Event & interaction tracking: Measure what actions matter most to your goals.

Experience evaluation: Assess the usability and flow of your product to uncover what helps or hinders user success.

And how we do it?

The outcome is a clear, data-driven understanding of your digital product’s performance — helping you make informed decisions to enhance UX, increase conversions, and drive business growth.

The toolkit?

We use all the industry standard tools like GA4 and the whole Google Ecosystem - but we want to see ourselves as tool agnostic - no limitations we work with what you have in place already. Our team is relies on years of expertise in various tools and platforms, all we need is access and then we work out our magic.

From analytic tools to back-end databases, we have no limitations.

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